Trusted Advisor · Traverse City, Michigan
Justin
Mortier
I've owned it, operated it, and survived it.
Now I help you navigate it.
25 years owning and operating hotels, managing properties, and leading teams through the decisions that don't come with a playbook. I work with small business owners who need clarity on what's next.
I help you get clear.
I don't deliver reports.
Most business advice comes from people who have studied business. I studied it too — and then spent 25 years living it. Owning and operating hotels, managing properties, leading teams, and making the decisions that don't come with a playbook.
I work with small business owners and operators who need clarity. On a growth decision they can't get their arms around. An acquisition that needs a second set of eyes. A leadership challenge that's draining them. A family business dynamic that's complicating everything.
Faith guides how I show up — for my family, my clients, and the work I do every day.
I don't deliver reports. I sit across the table, ask the hard questions, and help you get clear. That's it.
If you want someone who has been where you are — let's talk.
Experience & Credentials
Built in the field, not just the classroom.
25 years owning and operating hotels and multifamily properties
Co-founder, Momentum Works (momentumworks.ai)
Board of Trustees — Ferris State University Hospitality Program
Board of Directors — Michigan Restaurant & Lodging Association
Chairman — Traverse City Tourism
Multiple 70.3 Ironman finishes
Three ways to get clarity.
Every engagement starts with a conversation. Pick the format that fits where you are right now.
The Clarity Call
$350 / one-time
You bring your problem. I bring 25 years of context. One focused hour to cut through the noise and get you pointed in the right direction.
- Single 60-minute session
- No prep required — just show up
- Walk away with clarity, not a report
The Advisor Retainer
$1,500 / month
An ongoing advisory relationship for operators who need a trusted second opinion available — not just when it's convenient.
- Two 60-minute calls per month
- Unlimited text & email access
- 3-month minimum commitment
- Same-day response on urgent matters
The Project Engagement
$3,500–$10k / project
Defined scope, defined deliverable, defined timeline. For acquisitions, restructuring, or strategic planning that needs a real deliverable.
- Acquisition analysis
- Organizational restructuring
- Strategic planning
- Scoping call required first
Momentum Works — AI-powered team members for hospitality & property operators.
I co-founded Momentum Works to bring practical AI automation to the industries I know best. If you're running a hotel, resort, or multifamily property and want to automate the work that's draining your team — this is worth a look.
Not sure where
to start? Start here.
Fill out the form and I'll be in touch. No pitch, no pressure — just a real conversation about what you're dealing with.
If you already know you want to talk, skip the form and book directly.
Book a Clarity Call"I read every submission myself. I respond the same business day if it's urgent."
— Justin MortierStart the Conversation
Got it — check your email.
I'll be in touch today.